About Us

Living for what I love to do.

I have been fishing since I was four years old. I spent my summers growing up fishing, and my winters ice fishing in Michigan. I wish to share my fishing success with everyone else through my handmade lures. Since our first day in business, Different Breed Lures has been offering our customers the best selection of products at unbeatable prices. Our online store has become synonymous with quality and we ensure a continuous variety of fantastic merchandise along with unique handmade items that fit any budget. Check it out and start shopping today!